My name is Juan Cristóbal Castillero, a Mexican-born film director.

I’ve collaborated with established brands across multiple industries, creating visual stories that balance cinematic expression with clear commercial intent.

My work combines a cinematic and emotional approach with a strong understanding of storytelling for brands, always aiming to create a genuine visual and sensory connection with the audience. I consider myself an intuitive director, guided by atmosphere, rhythm, and narrative purpose.

Beyond directing, I’m closely involved in the creative development, visual design, and postproduction process, ensuring each project brings together identity, strategy, and emotion.

I’m currently based in Guadalajara, Mexico, and available for travel.